Tom's of Maine, founded in 1970, by Co founders, Kate and Tom Chappell, states their website, was "based...on the idea that nature has answers to our everyday needs." Brilliant! According to the Tom's of Maine label, they purposely use only natural ingredients, "without adding any artificial flavors, fragrances, colors, or preservatives."
Their natural cleaning products include: toothpaste, mouthwash, soap, and deodorant. On each product and on their website they list not only the actual ingredients, but the purpose for each and the source, so that informed consumers can be just that--informed. Brilliant, again!
The spearmint flavor comes from natural oils of spearmint and peppermint, but Tom's of Maine Natural Anticavity Fluoride Toothpaste also comes in Peppermint Baking Soda and Wintermint Flavors, each will work in keeping your teeth squeaky clean and fresh feeling.
Tom's Natural Care of Maine, believing strongly in 100% transparency, has listed all of their ingredients since 1981 on their natural cleaning products, because they want you "to know what you are buying."
For the Spearmint Flavor:
Active Ingredient: Name/Purpose/Source
Sodium monofluorophosphate/Decay prevention/Fluorspar (calcium fluoride), an ore
Other Ingredients: Name/Purpose/Source
Calcium carbonate/Mild abrasive/Purified calcium from the earth
Xylitol/Flavor/Birch trees or corn
Sodium lauryl sulfate/Dispersant/Derived from coconut and/or palm kernel oil
Spearmint and peppermint oils/Flavor/Spearmint (Mentha viridis) and peppermint (Mentha piperita) leaves
Carrageenan/Thickener/Seaweed (Chondrus crispus)
Retails at 4.65 to 5.99, sometimes you can get various flavors on sales--the price is a little steep!
Community involvement is important at Tom's of Maine, they donate 10% of their pre-tax profits from selling their natural cleaning products to charitable organizations supporting the environment, human needs, the arts, and education.
They also encourage their employees to use 5% of their paid time volunteering at nonprofit organizations of their choice. (I thought that was cool!)
My Experience Using Tom's of Maine
Natural Anticavity Fluoride Toothpaste, Spearmint:
The minty flavor hearkens back to my childhood, when my Grandmother always had spearmint flavored "Chiclets" in her purse. It has an all-natural mintiness, not like the fake toothpastes we've mostly been raised on!
Because there is not any artificial sweeteners like saccharin or aspartame added, like in most toothpastes, Tom's of Maine natural cleaning toothpastes may seem "not sweet" enough to some consumers. It took me a little time to get use to--but once I did, I appreciate the natural flavors of real mint so much!
I read some online, negative reviews based on the taste or the slight graininess of Tom's Natural Anticavity Fluoride Toothpaste, my take on that is they probably are not use to an all-natural, non-sugary toothpaste. In my view, tooth care should not be all about the sweetness, we're trying to clean our teeth up from the negative effects of sugars!
BIG Thumbs Up! For effectiveness, taste, and healthfulness. It was a different texture than gels or non-natural toothpastes, but I liked it. Tom's of Maine has created toothpaste the way it should be, a natural cleaning product!